4 dic 2007

La Mejor zapatilla del 07 - Asics Gel - Nimbus 9



THE WORLD'S BEST SHOE
Runner's World Crowns Asics Gel-Nimbus 9 "The World's Best Shoe!"

PUBLISHED 11/02/2007

New York, NY (November 2, 2007): The global editors of Runner's World magazine, the worldwide authority on running information, awarded their third annual International Editor's Choice Award for the 2007 "Shoe of the Year" to Asics Gel-Nimbus 9 during a special awards celebration Friday night at Remi in New York City.

The award was presented following the conclusion of the Runner's World International Shoe Summit, the annual three-day conference featuring the editors of all 10 editions of Runner's World and eleven of the world's leading running shoe manufacturers, who presented their upcoming 2008 product lines.

"Runner's World International Shoe Summit and Editor's Choice Award are a one-of-a-kind opportunity for shoe manufacturers to reach the global running community via a trusted source," said David Willey, editor-in-chief of Runner's World. "Runner's World congratulates Asics Gel-Nimbus 9 for a great update on an already quality shoe."

This year's International Editor's Choice recipient jumped out at editors from the start of the nomination process. The more segmented midsole coupled with added gel in the heel gives this shoe a super-cushioned, yet still stable ride. A Runner's World online survey among the 10 editions proved that readers agreed; the shoe was the top vote-winner.

The Runner's World International Editor's Choice Award for "Shoe of the Year" is presented annually in collaboration with the International Shoe Summit, part of Runner's World's global initiative to find, test and designate the best shoes in the world for its readers in the eleven countries where it currently publishes: Australia/ New Zealand, Germany, Italy, the Netherlands/ Belgium, South Africa, Spain, Sweden, the United Kingdom, and the United States. In 2005, the Asics 2120 won the inaugural Runner's World International "Shoe of the Year" and in 2006 the Nike Air Pegasus 2006 won.

Also winning awards were New Balance, which was the choice among the international editors panel for International Best Update of 2007, as well as Saucony, which captured International Best Innovation award for their development and use of new shoe technologies.

Introduced for this first time, the International Best Update of 2007 is awarded to the shoe which has had standout improvement and revision. Tests for this year's winner, New Balance 1223, showed that the shoe is lighter and more flexible than its predecessor, but still offers plenty of support, even for bigger runners.

Saucony was honored with International Best Innovation award, recognizing its noteworthy Flexion plate. Instead of being a stability device, the Flexion plate is a propulsion device that smoothes out heel-to-toe transitions allowing people to run more efficiently.

All running shoes reviewed by Runner's World, both domestically and globally, are put through rigorous tests by editors and hundreds of independent wear-testers. Additionally, shoes are assessed by mechanical testing at the unique Runner's World Shoe Lab at Michigan State University in conjunction with the MSU Department of Sports Medicine. Runner's World is the only publication in the world that independently tests running shoes this way.

In conjunction with the international shoe testing initiative, Runner's World's widely-recognized and respected "Editor's Choice Award Seal of Approval Program" reflects global collaboration. It allows runners around the world to recognize Runner's World universal International Editor's Choice seal as a way to help select the most appropriate shoes for their level and needs.

Representatives from manufacturers Adidas, Brooks, Fila, Mizuno, New Balance, Nike, Puma, Reebok and Saucony were among those presenting before editors from the nine international Runner's World editions at this year's Shoe Summit.


RELATED:
Click here for reviews from our winter 2007 running shoe guide, including video.

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